Brace yourself. It is once again time to talk about boxes. When questioned yesterday by the UK government’s Digital, Culture, Media and Sport Committee, the vice president of EA’s legal and government affairs insisted on describing loot boxes as “surprise mechanics”. I read her language choice as partly a doomed attempt to move away from the stigma attached to loot boxes, and partly to do with an as yet un-passed US bill attempting to legally define the term, with the intention of banning both them and pay-to-win mechanics.
It also ties into her argument that loot boxes are more akin to Kinder Eggs than slot machines. Not that she’d ever mention the latter.
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