‘We’re pursuing the truth of the subject matter,’ say Crystal Dynamics on the unfamiliar faces of Marvel's Avengers

We all remember A-day. The infamous day in US history when San Francisco came under attack by skull-faced bad dudes, and the Avengers showed up to stop them. The superheroes flew in to display their skills at bash ‘n’ dash combat (almost as if this was a demonstration for the press). There was Thor, Iron Man, and Black Widow, all fighting goons. It was exciting and explosive. But something was off about the Avengers that fateful day. They just didn’t seem… themselves.

I’m talking about the fairground ride faces of the recently revealed Marvel’s Avengers. I asked creative director Mark Hughes of Crystal Dynamics if he thought people would be happy enough to see a Hulk that doesn’t look a jot like Mark Ruffalo. He said inspiration comes from “a breadth of Marvel content”, not just the movies.

“We’re always pursuing the truth of the subject matter,” he said.

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