Cyberpunk 2077's in-game context doesn't matter if its marketing contributes to transphobia right now

During this week’s E3, Cyberpunk 2077 developers CD Projekt Red released a new CG trailer starring Keanu Reeves, showed the game to press behind closed doors, and handed out some new screenshots. Two screens in particular were released via Nvidia to show off ray tracing effects, and both seem innocuous enough. One depicts what looks like a science lab, the other a neon-lit stairwell, but a second glance at the latter will reveal something else. There are three adverts on the wall, the middle of which depicts a sexualised transwoman, her body objectified and fetishised to sell an energy drink for a fictitious in-world corporation.

Let’s give CDPR the benefit of the doubt for a moment, before I explain why this image is bad, and why any context given in the full game doesn’t excuse the image released.

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