One of the most interesting and controversial features of Steam’s user reviews is the system’s open-ended nature. Reviews can can range from a couple of lines to thousands of words, can adopt virtually any style, and only need to possess passing relevance to the game in question. What results is a system where thoughtfully written reviews reside alongside jokey one-liners, incoherent rants, and political rallying cries.
This issue has led for some developers to call for more stringent moderation of reviews, either to separate them into different categories or remove certain kinds of reviews entirely. Yet while the opinions of user reviewers are visible for everyone to see, why users are compelled to leave the kinds of reviews they do in the first place is less obvious. Hence, I reached out to several very different reviewers, each of whom has posted a large number of reviews, to find out their motivations behind what they write and why they write it. (more…)
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