ESA defend loot boxes again, while IGDA call for industry self-regulation

Several video games industry associations have reacted to the news that the USA’s Federal Trade Commission (FTC) are planning to investigate loot boxes over concerns about potential impact on children. America’s Entertainment Software Association (ESA), whose duties include running the E3 games show, have repeated their stance that loot boxes “can enhance the experience” and aren’t gambling and they’re fine okay just leave it. The International Game Developers Association (IGDA), on the other hand, have said it’s time for the industry to step up and self-regulate before more governments follow Belgium and restrict loot boxes by law.

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