ASA Rulings: Robot Dogs, Sugar Puffs And Time Team

The Advertising Standards Agency publishes rulings every Wednesday on everything from psychic hotlines to videogames. I’m incredibly fond of their rulings. I think it’s mostly because of the language the companies use to defend themselves, breaking videogame concepts down and presenting them in what’s intended to be a neutral manner.

The upheld complaints are generally less entertaining for obvious reasons – the concerns have been, in some sense, valid. But the *not upheld* complaints often have an air of the ridiculous about them. Through the formal structure of the rulings you get a sense of raised eyebrows or rolled eyes, of overblown sincerity. I’ve also learned some unexpected things, like how many sugar puffs are in a portion…

Here are some of my favourites from the last few years:

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