Activision Buys Candy Crash Firm King.Com For $5.9Bn

That is… quite a lot of money. $1.9 billion more than Disney paid for Star Wars. $3.4 billion more than Microsoft paid for Minecraft. $3.9 billion more than Facebook paid for Oculus. $5.15 billion more than EA paid for PopCap. Hell, even if you just succumb to temptation and round the $5.9 billion (or approximately £3.8 billion/€5.4 billion) Activision Blizzard just paid to acquire King.com up to $6 billion, that’s 100 million dollars you’re flinging about the place like it ain’t no thang. Quite a lot of money. And for what?

Well, for a company which makes free-to-play match-3 puzzle games that are played by a helluvalot of people on Facebook and mobile (and there are PC versions for Candy Crush Saga too, naturally).

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