Epic Games CEO says devs and stores should be apolitical – as if that was possible

Tim Sweeney, the CEO of Fortnite and Unreal Engine makers Epic Games, has said a load of daftness about what he imagines are the problems of politics in games. During his keynote speech at the Design Innovate Communicate Entertain summit (DICE) yesterday, Sweeney suggested there’s a serious problem of some games becoming political because marketing departments force politics upon the developers. What a daftie. As if this artistic medium is or could be apolitical, and as if marketing departments don’t often insist that their games contain no political messages. Normally I’d shrug and ignore such foolishness but this is the CEO of a huge and influential company so it should be noted.

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