Epic have long sold Fortnite as an advertising platform through crossover events, but the latest stands out from prior crossovers by advertising another video game. The FortniteXMayhem event is now live, turning a corner of the map into a Borderlands 3 cartoon dustland. Advertising for another game is quite odd, with previous branded events being more for the likes of John Wick 3, Avengers: Infinity War, Avengers: Endgame, Nike Jordan shoes, and dad-friendly musicians Weezer. But Borderlands 3 is an Epic Games Store exclusive so there is #synergy here – especially with bonus Fortnite clobber on offer if you buy Borderlands 3 from Epic.
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