Brands. I love brands. Especially new ones, because they make things so much easier to understand among all the other brands. I am therefore incredibly excited about Asus’ new AREZ brand for their AMD Radeon RX graphics cards, because ROG, STRIX, TUF, Turbo, Dual, Expedition, Phoenix and Mining just weren’t brandy enough.
This one, you see, is named after the Greek god of war Ares (no, not that God of War), and features new and improved ‘superior cooling technology and a robust software ecosystem’. Because that’s what Greek gods of war are all about now, apparently. (more…)
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