E3 is as close as this industry gets to Eurovision

I’m really looking forward to E3 next week.

The Electronic Entertainment Expo takes place in Los Angeles each year, but it sprays press releases, trailers and livestreamed stage presentations worldwide. It is loud, it is marketing and it is often ridiculous, but it’s also a way to take the temperature of the industry. Over the course of a week of ‘live’ multiplayer demos and highlight reels which overuse slow motion, we’re going to find out what EA, Ubisoft, Microsoft, Sony and everyone else thinks is important right now. Better yet, we’re going to find out all the daft ways they thought it was appropriate to express what they think is important right now.

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