Over-Optimism: Ubisoft Learning From Watch Dogs Demo

You know how trailers of work-in-progress games sometimes look better than the finished game? That’s largely because they’re unfinished, unoptimised, and running on production hardware, so no one’s yet ordered folks to beat the beautiful out of them so they’ll actually run. It’s misleading, and while it does build anticipation it also leads to crushing disappointment. Ubisoft have felt that wave of disappointment crash over their faces, which is why they say they’re stopping doing that.

In an interview with The Guardian, Ubi head honch Yves Guillemot said that the company were overambitious with early displays of Watch Dogs, but their E3 2015 showings were the real deal.

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