Taiwanese studio Red Candle Games had a very bad weekend. After the launch of their 80s-set horror game Devotion, players noticed a scrap of paper in-game which invokes the names of Chinese president Xi Jinping and Winnie The Pooh. Xi (a man who looks much like the cuddly cartoon bear) being a reasonable man able to take a mild joke, Winnie The Pooh and all reference to the stuffed bear is restricted in China – see John Oliver’s breakdown here. The reference, however innocuous, led to a review-bombing campaign, an apology from the studio, followed their Chinese Weibo social media account being shut down, and the removal of the game from Steam in China. Now it’s just gone altogether, globally.
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