Bob Ross, Team RPS and goodness knows who else star in XCOM 2: War of the Chosen propaganda

As someone who knows what twitter is, I have seen many brands invite people to manipulate images or add their own text to things imagining that the internet will adhere to the company’s #brand #values and not e.g. draw genitals all over the place or make jokes at the brand’s expense and then the brand discovers that you maybe need to hope and pray that the adage about all publicity being good holds true.

That’s why I’m interested in this XCOM 2: War of the Chosen [official site] Propaganda Center promo tool, because Firaxis seem to have hit upon a way of obviously asking the internet to do their marketing for them but without accidentally building in the capacity for making themselves the laughing stock in all of this or immediately losing all goodwill they may have accumulated. (more…)

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