‘I don’t get it, it’s just a big deathmatch, right?’ is pretty much how I reacted to PlayerUnknown’s Battlegrounds [official site] on first viewing. Following the route of other Hunger Royale and online survival games it seemingly arrived from nowhere, with a marketing campaign focused on partnerships with popular Twitch streamers to quickly build up a huge word of mouth following. PUBG (an inelegant but much required acronym) surged to the top of the Steam charts, where it has remained since entering early-access, racking up over 2 million sales in the process.
On a surface level it’s hard to grasp exactly why it’s so popular. This is a game people are purposefully running on minimum graphics settings for an all important FPS boost and as a result is fairly plain looking, if not ugly, while its collection of guns, pans and painkillers are standard enough fare. I understand the appeal now though. In more than 100 hours with the game, it has made me feel terrified more than any horror game, hands shaking as I cling to the scant cover provided by a lone tree. The flip-side of that intensity comes from a feeling of real satisfaction when you meet with success, squeals of elation have punctured the dawn as the game’s hooks drag me repeatedly past respectable hours.
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