Why do we spend time playing games we don’t like?

We spend a lot of time playing games we don’t like. Remember The War Z, renamed to Infestation: Survivor Stories after receiving overwhelmingly negative reviews all around? On Steam, it has nearly 14,000 negative reviews which total 507,837 played hours of absolute garbage. Or what about Duke Nukem Forever, which is somehow sitting at ‘Mostly Positive’ at the moment? The 1500-odd Steam reviews that rightly acknowledge it as a flaming trash pile account for 10,013 hours those poor souls will never get back.

I’m fascinated by the lifetimes we cumulatively waste on games we end up hating, and so I decided to dig a little deeper. How long do we typically spend with a game before we decide it’s no good? Do we have to finish it, or do we make up our minds before the credits roll? Does it take us longer to nail down our feelings on a popular game versus an unpopular one? Why on earth don’t we just do something else?

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