Disney Offers Up IP For Healthy Living Projects

Disney is opening up its entire IP catalogue for game developers and tech companies who want to create healthy living projects.

The initiative – the Disney Healthy Living Digital Project – is a collaboration with not-for-profit organisation, Creative England, and is looking to commission a project “aimed at encouraging families to be more actively engaged with their own wellbeing”. That means you can submit games, apps, tools, video – basically it just needs to be digital – and can take advantage of smart tech and wearables (so virtual and augmented reality are possibilities as is stuff like fitness monitoring bands). You can use stories and characters from the Disney, Marvel and Star Wars universes to fulfil the brief.

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